What Is
Found Money?
Understanding where hidden value hides inside your business
Every business has untapped potential. Found Money is the framework for uncovering it.
The Core Idea
Found Money is the hidden revenue, cost savings, and efficiency gains already available inside your business—waiting to be uncovered. It's not about working harder or spending more. It's about seeing what's already there.
Why Found Money Exists
Businesses evolve faster than their systems. Pricing gets set and forgotten. Processes become habitual. Tools accumulate without review. Value slips through the cracks.
Why Businesses Overlook It
When you're inside the business every day, it's hard to see inefficiencies. They become invisible—part of "how things work." An outside perspective reveals what familiarity hides.
What Types of Hidden Value Are Common
Unbilled services, underpriced offerings, duplicate subscriptions, manual work that could be automated, and customers ready for upsells who've never been asked.
How Modern Tools Help Reveal It
AI-powered analysis can process data across systems, spot patterns humans miss, and model opportunities with conservative precision—turning hunches into quantified insights.
Where Found Money Lives
Hidden value typically falls into four categories. Most businesses have opportunities in all of them.
Pricing Optimization
Outdated pricing, missing premium tiers, or undervalued services leave significant revenue on the table. Small adjustments often yield substantial returns.
Example: A consultant billing hourly when value-based pricing would double revenue.
Cost Efficiency
Duplicate subscriptions, unused tools, and vendor contracts that haven't been renegotiated accumulate quietly. Trimming waste is immediate Found Money.
Example: Three teams paying for the same project management tool separately.
Workflow Automation
Hours spent on manual, repetitive tasks represent hidden labor costs. Automation frees time for high-value work and reduces errors.
Example: Weekly reports taking 4 hours that could be generated automatically.
Revenue Capture & Retention
Unbilled work, missed upsell opportunities, and preventable churn leak revenue. Closing these gaps protects and grows your top line.
Example: Existing customers perfect for a premium tier who've never been approached.
Where Hidden Value Hides
These patterns appear in businesses across industries. Recognizing them is the first step.
Subscription Waste
Unused or underutilized SaaS tools quietly draining budget month after month.
One of the most common sources of Found Money.
Manual Processes
Time-consuming tasks done by hand that automation could handle instantly.
A significant source of hidden labor costs.
Duplication
Multiple teams solving the same problems or paying for overlapping tools.
Often discovered during tool audits.
Missed Upsells
Customers who would benefit from more but have never been offered it.
Revenue waiting to be captured.
Poor Data Visibility
Decisions made on intuition because the right data isn't accessible or connected.
The root cause of many missed opportunities.
Pricing Gaps
Flat pricing when tiered would work, or rates that haven't kept pace with value delivered.
Often the highest-impact Found Money.
Why Most Businesses Miss Their Found Money
It's not lack of effort. It's lack of visibility. These factors keep hidden value hidden.
Cognitive Load
Running a business demands constant attention. There's rarely time to step back and analyze systems holistically. Urgent crowds out important.
Tool Sprawl
Data lives in dozens of disconnected systems. Getting a complete picture requires integration work that never reaches the top of the priority list.
Lack of Visibility
Without the right dashboards and reports, problems stay invisible. You can't fix what you can't see, and you can't see what you don't measure.
Habitual Processes
"This is how we've always done it" becomes the default. Processes that made sense once become invisible constraints that nobody questions.
No Outside Perspective
Familiarity breeds blind spots. Fresh eyes—especially ones trained to spot patterns across businesses—see what insiders can't.
How We Identify Your Found Money
The Growth Intelligence Audit is designed to surface hidden value systematically.
Structured Analysis
We examine your business through a proven framework covering pricing, costs, workflows, and revenue capture. Nothing gets overlooked.
Pattern Recognition
By analyzing businesses across industries, we've learned to spot common patterns quickly. What might take months to discover internally, we identify in days.
Conservative Modeling
Every opportunity is quantified using conservative assumptions. We'd rather underestimate than overpromise. The numbers in your report are achievable.
Custom AI Tools
Beyond insights, we build you custom tools to capture the value we find. Dashboards, automations, and integrations—yours to keep.
Ready to Uncover Your Hidden Value?
Every business has Found Money waiting to be discovered. The Growth Intelligence Audit helps you find it—then gives you the tools to capture it.
No commitment • 2-3 week process • Custom AI-built tools included